Our take on sales + business development

We believe sales activity works best when the client is the focus

We believe solving a client's needs, challenges and pains is more important than 'the sale' - we believe in approaching people with respect, intelligence and clarity - we believe in balancing tenacity with sensitivity - and in creating an environment in which clients choose to buy instead of being coerced to do so.

And it makes sense: stats say that customers that feel they selected a firm on their own initiative rather than through the firm’s influence are twice as profitable, and 80% less likely to defect after 12 months.

We want to help you to develop an approach to business development, lead generation and sales that leads to you and your colleagues being happier and your customers more plentiful.


"I like the fact that you’re very much part of our team…" - Manager, Tech Company

Our management team
Jon Cunningham

  • 20 years telemarketing / cold calling experience
  • 20 years business development experience
  • 15 years of consulting experience
  • Sales training and coaching experience
  • Business development and sales strategy
  • Business development and sales process
  • Positioning and messaging development
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Justine Coombs

  • Customer service management
  • Operations management
  • Business development
  • Process development and optimisation
  • Audience profiling and identification
  • Research
  • Data cleansing and verification
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Engagemental London

86-90 Paul Street, London EC2A 4NE

Engagemental Kent

Churchill Square, Kings Hill, Kent ME19 4YU

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