About us

In 2005, after working in sales and business development functions in-house, we started a business that generated high-value leads and put clients in front of decision makers in the firms they wanted to work with.

And we had some great stories of success; clients gained valuable relationships, attended lucrative meetings and handled opportunities that resulted in contracts, company valuations and acquisitions worth millions.

But there was a problem: there were many people that we couldn’t immediately help:

  • Some clients needed help in refining their proposition, offering, positioning and message
  • Some had little clarity on their audience
  • Others had a poor brand, weak websites, a lack of collateral - making it difficult to give potential clients confidence
  • Some hadn’t got the systems or staff in place to handle the leads we generated
  • Whilst others struggled to convert potential opportunities

Even with those clients for whom we were wildly successful, the value we delivered lasted as long as we worked with them, but we weren’t necessarily equipping them with the skills to continue to maintain that success thereafter...

So we took the insights gained and developed a business that could address the challenges we’d uncovered.

Today, we help our clients to perfect their sales blueprint - and to develop the systems, processes, knowledge, skills and confidence to better generate and leverage the opportunities than can shape their future.

Can we help you?
Management team

Jon Cunningham has been involved with business development for ~20 years.

He helps clients with strategy; looking at their audience, sales process, technology, positioning and messaging.

He has 15 years consulting experience backed up by extensive real-world BD and sales training experience.

Connect with Jon

Justine Coombs knows about retaining clients - as well as gaining them - she has a background in customer service and operations management.

She helps clients with sales process development and optimisation as well as upskilling in-house teams on audience profiling, identification and validation.

Connect with Justine
"Jon and his team have the skills, knowledge and experience to help organisations to really drive their growth."
DR SINGHVI, DIRECTOR, SYSTEM ANALYTIC (A WPP COMPANY)

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"Enormously helpful in establishing a sound approach to business development."
TIM MACFARLANE, DIRECTOR,
FEATURIST

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"A thoroughly professional service which played a major contribution to the subsequent growth of the business."
DIRECTOR
APOTHECOM SCOPEMEDICAL

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"Jon is great to work with and a real stickler for tiny details whilst also constructively critiquing the broad picture of where a business is headed."
FRANCIS BOOTH, HEAD OF PRODUCT, CADENZABOX

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"Jon is easy to work with... I'd be happy to recommend his services."
PHIL WESTCOTT, DIRECTOR, FILAMENT AI

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"Jon has a great approach to working with clients and prospects alike."
BEC CHELIN, MD, MANIFEST MANCHESTER

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"I have no hesitation in recommending their services."
DIRECTOR
GfK NOP

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"Looking forward to working with you again in 2020!"
MATTHEW NIXON, DIRECTOR, MOLZANA

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